National Geographic · 2013
The Serengeti Lion
An immersive, interactive storytelling experience showcasing the lives of lions in Tanzania's Serengeti
Photographers capture hundreds or thousands of photos when they shoot for National Geographic. A rigorous editing process results in only a handful of photos selected for publication. Such was the case when photographer Nick Nichols and his team presented hundreds of photos and videos they captured of Serengeti lions in Tanzania. Watching Nick’s presentation, a photo editor knew instantly that we had to build something special to showcase the remarkable images. The photo editor brought the challenge to my team, and we got to work.
Lead and sole designer –
UX, wireframes, UI design
My team gathered examples of the most interesting interactive video and photography projects we could find. We critiqued each project discussing what worked well and what wasn't working. We used this competitor analysis to develop a set of guiding principles. The Serengeti Lion project had to be Simple, Immersive, and Compelling.
Gallery — Caption
Motion & Interaction
As the Serengeti brings to mind wide-open plains, the team knew early in our process that the project would have a primarily horizontal, left-right layout and motion.
A looping intro video entices the user to explore
Navigating through sections
Exploring the index
Diving deeper through captions
—Judge from SND35 competition
Website of the Day, 2013
Best Use of Video or Moving Image, 2014
SOCIETY FOR NEWS DESIGN
Silver Medal, Best of Digital Design, 2014
PICTURES OF THE YEAR INTERNATIONAL
Award of Excellence, 2014
CREATIVE REVIEW ANNUAL
Best in Book, 2014