Washington Post
— The N-Word Project

An interactive project exploring various perspectives on the n-word’s history and place in American vernacular.

Date 2015    Role Concept development, UX & UI design

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The Challenge

In 2015, the National Football League ignited controversy when they decided to ban players from using the n-word on the playing field. Following that controversy, a team of Washington Post journalists spent eight months talking to people about the history of the n-word and its evolution. The project was a cross-departmental collaboration of journalists, storytellers, developers, and designers. I led UX and visual design.

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Following an intro video, this text provides users with context.

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Users select three statements.

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Users see a custom video based on the statements they selected.

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Goals

  1. Design and produce a compelling and broadly accessible digital experience
  2. Inspire users to think about multiple and varied perspectives about the n-word
  3. Provide sharable content that empowers people to take the conversation to social media

Credits
Roy Wilhelm—Lead Designer
Emily Chow—Developer
Emily Yount—Interaction Designer
Gabriel Silverman—Videographer
Pamela Kirkland—Producer

Awards & Recognition
Society for Features Journalism—1st Place for Digital Innovation, 2014
Society for Features Journalism—Third Place for Integrated Storytelling, 2015
SND36—Silver, Combination Print & Digital—2015
SND36—Gold, Use of Multimedia, 2015
Emmy nomination—New Approaches: Documentaries, 2015
White House News Photographer's Association—1st Place for Best Multimedia Package, 2015

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Interested in working together?