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National Geographic 
— Found

Found is a Tumblr blog showcasing a curated collection of photography from the National Geographic archives.

Date  2013     Role  Design Lead

See it live  natgeofound.tumblr.com →

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The Challenge

In 2013 National Geographic celebrated the 125th anniversary of its founding. Every division of the organization contributed to the effort to engage Nat Geo's fans in celebrating the milestone. My team was tasked with developing digital experiences to celebrate the anniversary.

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Desktop size

natgeofound.tumblr.com_page_144iPhone-X

Mobile size

The Solution

National Geographic has an extensive photo archive with many photos that had never been published or seen by the public. A producer and photo editor came to me with their idea to showcase photos from the archive with a Tumblr site. My role was to design the Found logo and theme for the site. Utilizing Tumblr lowered the production cost and provided exposure to tens of thousands of existing Tumblr users. 

Team

LEAD DESIGNER
Roy Wilhelm

CURATOR AND CO-CREATOR
Janna Dotchkal

PRODUCER AND CO-CREATOR
Web Barr

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Interested in working together?